Interactive Design

Give purpose to Interactive Design through meaningful experiences! It’s the eSimplicity way to deliver personalization and playfulness through real-time interactions. We hear from our clients all the time that the best and quickest way for them to validate our understanding of their business process and workflow is to see our design interactively, developed right there during the user research conversation/interview. Many clients do not want to go through the multiple rounds of meeting and developing/validating user personas and journey maps before seeing the design. So, while we document user personas and journey maps as an important part of the design process, we have the best designers and user researchers jump right in, whiteboard and churn out interactive design as the conversation goes. This parallel approach enables the users to connect and control the pace and outcome as they expect.

The SIMPLE Experience

Aesthetic and minimalist design

Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility. The presentation of visual elements has a great impact on user experience. eSimplicity wisely organizes graphical elements like images, typography, and icons to enable users to navigate and interact with the interface without effort and enjoy the process. Once our designers have chosen all the content components, it is time to create an order. Size, Color, Contrast, Negative Space/White Space, Proximity, and repetition helps to set the effective visual hierarchy of UI components.


Unseen by the novice user — may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.

Systems thinking

Decentralized decision-making reduces delays, improves product development flow, and enables faster feedback and more innovative solutions. However, some design and technical decisions are strategic, global in nature, and have economies of scale sufficient enough to warrant centralized decision-making. eSimplicity engineers are encouraged to maintain multiple requirements and design options for a longer period in the development cycle. Empirical data is then used to narrow focus, resulting in a design that creates better economic outcomes.